SUSTAINABILITY IN PACKAGING DESIGN AND VISUAL SIGNATURE FOR NATURAL COSMETICS

Abstract

Most of the products use a variety of packaging, which aid in transportation, use and sale and, later, are discarded. The natural cosmetics market, values productions that use natural resources properly, lowering the use of synthetic inputs and focusing on proper disposal of products. The aim of this paper is to develop a packaging system and a visual signature for the natural cosmetics brand Alquimias da Terra - Caçapava do Sul, in a sustainable way. The packaging design methodology of professor Fábio Mestriner (1999) will be used, which is divided into stages with a focus on strategic product development. With the result, packaging and visual signature properly aligned with the production, consumption and disposal of the product, it was possible to realize the importance of connecting sustainability issues to the packaging design process.