ANALYSIS OF SUSTAINABLE PRACTICES: A CASE STUDY IN THE HOTEL INDUSTRY COMPANY

Abstract

The impacts on the environment and society in general, by the organizations made these begin to have a greater concern about the practices in their activities, especially those that directly impact the environment. In this scenario, the hotel industry due to the wide use of natural resources, appears as a field in which one should be enough attention regarding sustainable practices. With this, this work is classified as a case study and aimed to analyze the sustainable practices for a hotel in the city of João Pessoa-PB. It was found that sustainable practices carried out by the hotel provide many benefits, with a satisfactory performance in the three dimensions of corporate sustainability (environmental, social and economic) and the hotel seeks to disseminate the adopted practices to contribute to the spread of sustainable development.