PLAYFUL CULTURE AND MEDIA CULTURE IN CONTEMPORARY: WHAT YOUNG CHILDREN REVEAL ABOUT THIS RELATIONSHIP

Abstract

This article presents the results of a survey completed in 2014, whose main objective was trying to understand how children relate to electronic media in contemporary society, and how they participate in the configuration of the ways of living childhood, from the study of the playful children culture. For this text, a cut of some scenes and narratives of children was made in order to reveal the relationship they establish between the play and the media culture today. Through this study, under the theoretical support of the sociology of childhood, it was revealed in the expressions and manifestations of children during the field research a strong Intricacy of media culture in kidding and references, both regarding to artifacts and products, as well the presence of consumer goods related to these references.