Vol. 8 No. 2 (2015)

View Vol. 8 No. 2 (2015)
Published: 2016-01-14

Editorial

  • Editorial

    Ademar Dutra
    1-2
    DOI: https://doi.org/10.19177/reen.v8e220151-2

Artigos Científicos

  • PRODUCT IMAGE: AN EXPLORATORY STUDY ABOUT STEEL FURNITURE IMAGE

    Marlon Bissani Cucchi, Deonir De Toni, Gabriel Sperandio Milan
    3-25
    DOI: https://doi.org/10.19177/reen.v8e220153-25

  • STRATEGIC ANTECEDENTS AND BUSINESS MODEL: AN INTEGRATED PROPOSAL OF ANALYSIS FOR E-BUSINESS PERFORMANCE

    Elnivan Moreira de Souza, Paulo César de Sousa Batista, Arthur Giló Santiago, Brenda Lopes Chaves, Francisco Roberto Pinto
    26-53
    DOI: https://doi.org/10.19177/reen.v8e2201526-53

  • EXPATRIATION PROCESS: A MODEL WITH STAGES AND PRACTICES

    Shalimar Gallon, Elaine Di Diego Antunes
    54-85
    DOI: https://doi.org/10.19177/reen.v8e2201554-85

  • Revisiting Mintzberg: facts and folklore in management work through a multinational managers' perspective

    Cintia Rodrigues de Oliveira Medeiros, Darlan Agusto Wimmersberger, Rodrigo Miranda
    86-122
    DOI: https://doi.org/10.19177/reen.v8e2201586-122

  • CONSUMPTION OF BEAUTY CHARACTERISTICS IN THE BOTTOM OF PYRAMID: PERCEPTION ANALYSIS OF THE MARKET PARTICIPANTS

    Fernando Filardi, José Luiz Trinta, Bruna Carvalho
    123-153
    DOI: https://doi.org/10.19177/reen.v8e22015123-153

  • IDEA MANAGEMENT: AN EMPIRICAL STUDY IN THE FEDERAL UNIVERSITY OF SANTA CATARINA

    Gustavo Tomaz Buchele, Pierry Teza, Gertrudes Aparecida Dandolini, João Artur de Souza
    154-181
    DOI: https://doi.org/10.19177/reen.v8e22015154-181

  • THE BEHAVIOR OF THE TAQUARI VALLEY HIGH SCHOOL STUDENTS REGARDING TO PERSONAL FINANCE

    Samuel Martim de Conto, Sandro Nero Faleiro, Ilocir José Führ, Karin Alma Kronbauer
    182-206
    DOI: https://doi.org/10.19177/reen.v8e22015182-206

  • THE ORIGIS OF THE FIELD OF STRATEGY: CONTRIBUTIONS BY IGOR ANSOFF AND HENRY MINTZBERG

    Dyogo Neis, Mauricio Fernandes Pereira
    207-240
    DOI: https://doi.org/10.19177/reen.v8e22015207-240

  • INTERACTIVE TECHNOLOGIES: EFFECTS ON ONLINE RETAIL APPAREL

    Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Cristiane Junqueira Giovannini, Renata Kurtz, Fernanda Pina
    241-265
    DOI: https://doi.org/10.19177/reen.v8e22015241-265

  • FINANCIAL PERFORMANCE OF A MEATPACKING COMPANY

    Simone Sehnem, Augusto Fischer, Frederico Turolla, Thiago Augusto Duarte
    266-293
    DOI: https://doi.org/10.19177/reen.v8e22015266-293