ANTECEDENTES ESTRATÉGICOS E MODELO DE NEGÓCIOS: UMA PROPOSTA INTEGRADA DE ANÁLISE PARA O DESEMPENHO DE E-BUSINESS

Autores

  • Elnivan Moreira de Souza Universidade Estadual do Ceará e Centro Universitário Christus
  • Paulo César de Sousa Batista Universidade Estadual do Ceará
  • Arthur Giló Santiago Universidade Estadual do Ceará
  • Brenda Lopes Chaves Universidade Estadual do Ceará
  • Francisco Roberto Pinto Universidade Estadual do Ceará

DOI:

https://doi.org/10.19177/reen.v8e2201526-53

Palavras-chave:

E-business, Modelo de negócios, Desempenho, Internet, Estratégia.

Resumo

A Internet vem revolucionando a maneira das empresas fazerem negócios, tornando-se uma poderosa ferramenta para sua realização (e-business). Este ensaio tem por objetivo analisar, de forma conjugada, as principais abordagens teóricas subjacentes ao e-business. Para tal, foi realizada uma revisão bibliográfica nas principais bases de dados nacionais e internacionais para identificar e classificar as principais correntes teóricas. Detectou-se que o e-business vem sendo estudado por duas perspectivas – foco no ambiente externo (TOA) e nas atividades internas (Modelo de Negócios) – e que estas vêm sendo desenvolvidas de forma fragmentada. Ao final, delineia-se um framework para subsidiar aplicações empíricas. 

Biografia do Autor

Elnivan Moreira de Souza, Universidade Estadual do Ceará e Centro Universitário Christus

Professor da Universidade Estadual do Ceará (Centro de Estudos Sociais Aplicados - CESA) e do Centro Universitário Christus, Mestre em Administração pela Universidade Estadual do Ceará, Esp. em Marketing e Graduado em Administração, ambos pela Universidade Federal do Ceará.

Paulo César de Sousa Batista, Universidade Estadual do Ceará

Professor Adjunto do Mestrado Acadêmico em Administração da Universidade Estadual do Ceará. PhD em Economia pela Universidade de Illinois.

Arthur Giló Santiago, Universidade Estadual do Ceará

Graduando em Administração pela Universidade Estadual do Ceará

Brenda Lopes Chaves, Universidade Estadual do Ceará

Graduanda em Administração pela Universidade Estadual do Ceará

Francisco Roberto Pinto, Universidade Estadual do Ceará

Professor Adjunto do Curso de Mestrado Acadêmico em Administração da Universidade Estadual do Ceará. Doutor em Administração pela Universidade Federal da Paraíba e em Gestão de Empresa pela Universidade de Coimbra.

 

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2016-01-14

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