Childhood, consumption and perception:

children's YouTube channels and veiled advertising

Authors

  • Angélica Gouveia Brito UFPB - Universidade Federal da Paraíba
  • Eunice Simões Lins Federal University of Paraiba - UFPB https://orcid.org/0000-0002-0752-4179
  • Clara Letícia de Araújo Dantas Federal University of Paraiba - UFPB

DOI:

https://doi.org/10.59306/memorare.v10e12023124-137

Keywords:

Child consumption., YouTube., Perception

Abstract

 In this work, we intend to analyze the relationship between childhood, media consumption and perception based on concepts brought by Emanuele Coccia in his book Sensible Life (2010). The discussion presented here intends to dialogue based on the analysis of the video “My dolls Maria Clara and JP went to meet Santa Claus”, from the channel for children on YouTube entitled Maria Clara and JP, specifically observing how the plot of the video was presented and the use puppets in their scenes.

 

Author Biographies

  • Eunice Simões Lins, Federal University of Paraiba - UFPB

    Pedagogue and Theologian. Post Doctorate in Religious Sciences (2012) at UMESP- Methodist University in São Bernardo do Campo-SP. PhD in Sociology from the Federal University of Paraíba (2008). Master in Information Science from the Federal University of Paraíba (2000) and Master in Theology from the Faculty of Theological Teaching of São Paulo (1995). She is an Adjunct Professor at the Field Education Department-DEC at the Federal University of Paraíba-UFPB, at the Education Center-CE. Professor and researcher at the Graduate Program in Communication -PPGC-UFPB in the line of research: Media, Daily Life and Imaginary. He has experience in the area of ​​higher education, working mainly with the theme Education, Communication, Media, Daily Life and Imagination. Also developing reflections in Sociology of Education, Rural Education, Cultural Anthropology, Anthropological Structures of the Imaginary, Symbolic Systems, Research and Educational Practices of Rural Education and Methodology of Scientific Work. Leader of the Study and Research Group in Anthropology of the Imaginary-GEPAI (Cnpq). http://www.gepai.com.br/ Among the many articles, chapters and books he highlights: The catastrophe and the survivors' imaginary: when imagination shapes the social (2011); A chest of symbols in the classroom (2013), The revived myth: meta-analysis as a method of investigating the imaginary (2014); Religious Education: education and culture (2016). Media, Daily Life and Imaginary (2019); Trails of the Imaginary: (Re)visiting spaces and memories (2020).

  • Clara Letícia de Araújo Dantas, Federal University of Paraiba - UFPB
    Master's student in Communication and Media Cultures at the Federal University of Paraíba. Specialized in Communication & Marketing by Faculdades Metropolitanas Unidas (2019). Bachelor in Social Communication, with a line of training in Educommunication, from the Federal University of Campina Grande (2016). He has experience in the field of Discourse Analysis. She developed research on the themes: gender and sexuality, feminism, social representations, television, cartoons, cinema, horror, games and the use of technologies in education.

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Published

2023-11-07

Issue

Vol. 10 No. 1 (2023): Narrativas e imagens da/na infância

Section

Artigos Dossiê

License

Copyright (c) 2023 Angélica Gouveia Brito, Eunice Simões Lins, Clara Letícia de Araújo Dantas

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.