FACTORES QUE INFLUYEN LOS COMPRADORES ON-LINE A CONFIAR EN EL SITIO

Autores/as

  • Alex Eckert Universidade de Caxias do Sul - UCS http://orcid.org/0000-0002-8704-9549
  • Gabriel Sperandio Milan Universidade do Vale do Rio dos Sinos - UNISINOS
  • Gobinda Roy International Management Institute - IMI KOLKATA

DOI:

https://doi.org/10.19177/reen.v13e12020169-189

Palabras clave:

E-commerce, Confianza, Calidad del Sitio, Privacidad, Seguridad.

Resumen

El presente estudio tuvo como objetivo analizar las relaciones entre la calidad de las informaciones, la privacidad y la seguridad, así como su influencia en la confianza depositada en el sitio de compras en línea, entre consumidores brasileños. Para alcanzar este objetivo, se elaboró un modelo teórico, seguido de una encuesta con una muestra compuesta consumidores que ya realizaron compras on-line, siendo los datos probados. Los resultados demuestran que la calidad de la información del sitio y la privacidad percibida afectan positivamente tanto la seguridad percibida, además de impactar positivamente en la confianza depositada en el sitio.

Biografía del autor/a

  • Alex Eckert, Universidade de Caxias do Sul - UCS

    Doutor em Administração - PUCRS

     

  • Gabriel Sperandio Milan, Universidade do Vale do Rio dos Sinos - UNISINOS
    Doutor em Engenharia da Produção - UFRGS
  • Gobinda Roy, International Management Institute - IMI KOLKATA
    Doutor em Marketing - VGSOM IIT KHARAGPUR

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Publicado

2020-07-07

Número

Vol. 13 Núm. 1 (2020)

Sección

Artigos Científicos

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