A FORÇA DOS LAÇOS SOCIAIS: DEFINIÇÃO E PROPOSTA DE UMA ESCALA DE MENSURAÇÃO

Marianny Jessica de Brito Silva; Rennaly Alves da Silva; Natalia Mary Oliveira de Souza; Francisco Vicente Sales Melo; Jackeline Amantino de Andrade

doi:10.19177/reen.v10e32017178-196

Authors

Marianny Jessica de Brito Silva Universidade Federal de Pernambuco
Rennaly Alves da Silva Universidade Federal da Paraíba Universidade Federal de Pernambuco
Natalia Mary Oliveira de Souza Universidade Federal de Pernambuco
Francisco Vicente Sales Melo Universidade Federal de Pernambuco
Jackeline Amantino de Andrade Universidade Federal de Pernambuco

DOI:

https://doi.org/10.19177/reen.v10e32017178-196

Keywords:

Relationship Networks, Strength of Social Ties, Measurement Scale.

Abstract

Despite the social ties play an important role in the analysis of organizational social networks, its measurement is still incipient. This article empirically proposes and evaluates a scale to measure the strength of the relationship networks. Following the recommendations of Churchill (1979) for the development of the instrument and from the definition adopted of ties, the scale showed fourteen items that were grouped into five dimensions: frequency of time, similarity, reciprocity, emotional intensity and intimacy. The study contributes to the literature by revealing the measurement of the ties can help in better knowledge of individuals in group settings.

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THE STRENGTH OF SOCIAL TIES: DEFINITION AND PROPOSAL OF A MEASUREMENT SCALE

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