Perceived performance: a listeners’satisfaction analysis of a community radio broadcasting station

Abstract

Perceived performance is an important analysis of listener’s level of satisfaction of a radio station. Based on this assumption, the purpose of this article is to examine the satisfaction of Thermal FM Radio listeners, located in Santo Amaro da Imperatriz - Santa Catarina. Methodologically, this research is characterized by a quantitative approach. Structured interviews were used as technique for data collection. Study subjects were selected through non-probability sampling for traffic, totaling 400 interviews with 95 % reliability and maximum error margin of 5 %. The findings present 49.5 % of respondents listen to the radio between 01 and 06 years, featuring a "faithful”listener. Of these 400 respondents, 26% listen to the radio from two to three times a week. Most listeners are satisfied with the radio tuning, and 78.50 % are very satisfied or satisfied with the signal. The most preferred program by the listeners is called Show da Manhã in which is broadcasting the higher number of information and news from the city. The number of respondents who prefer country music is expressive, 38.29 % of the total, among several options of music style. Respondents were satisfied with the musical diversification, featuring a score of 64.75%. Therefore, the indicators obtained by this research highlights that the searched station provides a service that meets the public expectations.