A estrutura da ação estratégica protagonizada pela empresa de médio porte: um estudo longitudinal multicaso de incorporadoras imobiliárias familiares

Autores

  • Ricardo Lebbos Favoreto Universidade Estadual do Paraná, UNESPAR e Universidade Nove de Julho, UNINOVE/SP
  • Fernando Antônio Ribeiro Serra Universidade Nove de Julho, UNINOVE/SP
  • Marcio Luiz Marietto UNINOVE - Programa de Mestrado e Doutorado em Administração

DOI:

https://doi.org/10.19177/reen.v7e32014139-165

Palavras-chave:

Ação Estratégica, Empresas de Médio Porte, Estudo Multicasos.

Resumo

A ação estratégica tem sido usualmente estudada, tomando-se por espaço de ocorrência, a organização de grande porte. Reconhecendo que portes distintos implicam modos de atuar diferenciados, procede-se à concepção de proposições substantivas acerca da ação estratégica pela qual se sustenta a empresa de médio porte. São, para tanto, analisados os casos de três incorporadoras imobiliárias familiares regionais. Os procedimentos de coleta e análise de dados são operados por meio de um estudo multicaso longitudinal baseados na abordagem qualitativa. Os resultados demonstram a existência de especificidades características do comportamento estratégico da empresa de médio porte.

 

Biografia do Autor

Fernando Antônio Ribeiro Serra, Universidade Nove de Julho, UNINOVE/SP

Professor e Pesquisador do Programa de Mestrado e Doutorado

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2014-12-30

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