THE AESTHETICIZATION OF THE PUNK MOVEMENT IN/BY THE CULTURAL INDUSTRY

FROM POLITICAL EXHAUSTION TO THE SEARCH FOR NOSTALGIA

Abstract

This article launches a reflection on the genesis of the punk movement in order to
observe the failure of the established political meaning to the detriment of the cultural
aestheticization imposed by the capitalist system. The punk movement emerged in the mid70s, in different parts of the world, as a political manifesto, counterculture, in response to
the homogenization of the capitalist system in society. Therefore, we reflect in this study how
the media industries appropriate aesthetics from the punk scene to re-update our imaginaries
and our collective memories. To weave these reflections, authors from the most diverse fields
of knowledge are mobilizers in order to understand the goals that culminated in the
movement, in addition to a critical discussion around the relationship between the cultural
industry and nostalgia. It is believed that dissatisfaction with the future, as it emerged in
modernity, materializes in postmodernity in the search for a nostalgic sense of the aesthetic
narratives adopted by the punk movement.