Considerations about enunciatif scene: the construction of ethos on blogs

Abstract

This article aims at discussing the construction of ethos on internet blogs. The research analyses two teenagers’ blogs: Camila and Joana (16 and 14 years old, respectively). The analysis is based on principles of French Discourse Analysis and on Maingueneau (2005)’s view of ethos. Bearing in mind that the concept of ethos cannot be detached from rhetorical studies, the analysis also takes into account some conceptions pointed out by the field of Rhetoric. The article discusses how ethos is constructed in a public vehicle, the internet, within a private genre, the blog, bringing into focus the specificities and characteristics of ethos within this genre.