READER’S PLACE OF SPEECH IN THE GLOBO RURAL MAGAZINE (1985-2015)

Authors

Keywords:

Comunicação, Recepção, Opinião, Leitor, Globo Rural

Abstract

The aim of this paper is to analyze reader's place of speech in the Globo Rural magazine. To do that, the communication theories that focus the active role of the reception in the circularity of the communicative process are used. The corpus consists of 1170 texts published in the opinion section of 30 editions of the magazine between 1985 and 2015. The study uses a qualitative approach to investigate the place of speech that is demarked in the interaction between the public and the magazine and aims to connect it to the decoding positions, when assumed by the readers. The results show that the textual genre and the editorial format establish an inter-relation with the media consumers and, although the mediation through dialogue with an imagined rural subject is evident, it is not exclusive.

Author Biographies

  • Isadora Moreira Ribeiro, Universidade Federal de Viçosa

    Doutora em Extensão Rural pela Universidade Federal de Viçosa. Pesquisadora de Pós-Doutorado no Departamento de Economia Rural da Universidade Federal de Viçosa

  • Sheila Maria Doula, Universidade Federal de Viçosa

    Doutora em Antropologia Social pela Universidade de São Paulo. Professora do Programa de Pós-Graduação em Extensão Rural da Universidade Federal de Viçosa. Coordenadora do Observatório da Juventude Rural.

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Published

2023-07-31

Issue

Vol. 23 (2023)

Section

Research Articles