AS CARACTERÍSTICAS DAS ABORDAGENS ESTRATÉGICAS ADOTADAS PELAS FINTECHS BRASILEIRAS PARA COMPETIR NA INDÚSTRIA DE MEIOS ELETRÔNICOS DE PAGAMENTOS

Adriano Pitt Dall’agnol; Jorge Renato Verschoore

doi:10.19177/reen.v12e1201995-118

Autores/as

Adriano Pitt Dall’agnol Universidade do Vale do Rio dos Sinos http://orcid.org/0000-0002-6309-4257
Jorge Renato Verschoore Universidade do Vale do Rio dos Sinos http://orcid.org/0000-0001-7588-7871

DOI:

https://doi.org/10.19177/reen.v12e1201995-118

Palabras clave:

Startups Fintechs, Medios electrónicos de pago, Software FsQCA, Análisis cualitativo comparativo.

Resumen

FinTechs son startups que adoptan modelos de negocio innovadores para competir con instituciones financieras establecidas. El estudio apunta a identificar las características de los enfoques estratégicos adoptados por FinTechs brasileñas para competir en la industria de pagos electrónicos. El análisis cualitativo comparativo (QCA) y el software fsQCA se utilizaron en base de las evidencias recopiladas de los ejecutivos de instituciones financieras y FinTechs. Los resultados demostraron la relevancia de tres características: tecnologías digitales, agilidad y experimentación. Otras dos características, visión y emergencia, fueron relativamente menos frecuentes. Los resultados se sintetizan en la expresión PTD+ITD+IAO+IER ? AEF.

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LAS CARACTERÍSTICAS DE LOS ENFOQUES ESTRATÉGICOS ADOPTADOS POR LAS FINTECHS BRASILEÑAS PARA COMPETIR EN LA INDUSTRIA DEL PAGO ELECTRÓNICO

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