ANÁLISIS DEL MODELO DE AJUSTE DE TECNOLOGÍA-TAREA APLICADO A WHATSAPP COMO PREFERENCIA DE USUARIOS JÓVENES DE MENSAJEROS INSTANTÁNEOS MÓVILES

Autores/as

  • Luis Hernan Contreras Pinochet Universidade Federal de São Paulo (UNIFESP)
  • Jéssica Priscilla dos Santos Badaró Universidade Federal de São Paulo (UNIFESP)
  • Evandro Luiz Lopes Universidade Federal de São Paulo (UNIFESP) e Universidade Nove de Julho (UNINOVE)
  • Eliane Herrero Universidade Nove de Julho (UNINOVE)
  • Durval Lucas dos Santos Júnior Universidade Federal de São Paulo (UNIFESP)

DOI:

https://doi.org/10.19177/reen.v14e22021217-245

Palabras clave:

Mensajería Instantánea Móvil, Modelo de Ajuste de Tecnología-Tarea, WhatsApp, Usuarios jóvenes.

Resumen

El propósito de este artículo es analizar el modelo de ajuste tecnología-tarea aplicado a WhatsApp, como estrategia preferida por los jóvenes usuarios de Mobile Instant Messenger (MIM). En este estudio, aplicamos una encuesta (n=567) utilizando análisis de datos multivariados y el apoyo del modelado de ecuaciones estructurales. Solo se rechazó una hipótesis del modelo, señalando que las necesidades hedónicas no influyen en las necesidades percibidas por los usuarios. Cuando se trata de un MIM con funciones destinadas a la comunicación en lugar de la diversión, los usuarios no perciben el placer adjunto como una necesidad. Además, fue posible verificar el perfil de comportamiento de los usuarios jóvenes, así como darse cuenta de la importancia de las necesidades motivacionales, características tecnológicas, necesidades percibidas, satisfacción y privacidad para generar, en los usuarios, la intención de seguir utilizando la herramienta de comunicación online.

Biografía del autor/a

  • Luis Hernan Contreras Pinochet, Universidade Federal de São Paulo (UNIFESP)
    Professor do Departamento Acadêmico de Administração (DAA) da Universidade Federal de São Paulo (UNIFESP)
  • Jéssica Priscilla dos Santos Badaró, Universidade Federal de São Paulo (UNIFESP)
    Graduanda em Administração pela Universidade Federal de São Paulo (UNIFESP)
  • Evandro Luiz Lopes, Universidade Federal de São Paulo (UNIFESP) e Universidade Nove de Julho (UNINOVE)
    Professor do Departamento Acadêmico de Administração (DAA) da Universidade Federal de São Paulo (UNIFESP) e do Programa de Pós-graduação em Administração (PPGA) da Universidade Nove de Julho (UNINOVE)
  • Eliane Herrero, Universidade Nove de Julho (UNINOVE)
    Doutoranda no Programa de Pós-graduação em Administração (PPGA) da Universidade Nove de Julho (UNINOVE)
  • Durval Lucas dos Santos Júnior, Universidade Federal de São Paulo (UNIFESP)
    Professor do Departamento Acadêmico de Administração (DAA) da Universidade Federal de São Paulo (UNIFESP)

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Publicado

2021-11-08

Número

Vol. 14 Núm. 2 (2021)

Sección

Artigos Científicos

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