Contribution of interorganizational relationships for service operations: a multiple case study

Authors

  • Fabiano Larentis
  • Vilmar Antonio Gonçalves Tondolo
  • Tatiane Pellin Cislaghi
  • Maria Emília Camargo

DOI:

https://doi.org/10.19177/reen.v6e32013156-181

Keywords:

Service operations, Inter-organizational relationships, Frontline services, Backline services.

Abstract

Services involve activities somewhat intangible nature that normally occur during interactions among customers and employees, physical resources, assets and systems. On the other hand, operations occur both in services and in manufacturing. Moreover, the manner as occur inter-organizational relationships interferes in the operation of services involved. This paper aims to analyze the contribution of inter organizational relationships for service operations. A multiple case study was carried out in distribution channels operations, involving a furniture manufacture company and another services company through in-depth and observation interviews. The results indicate the multiplicity of frontline and backline relations among those involved in service operation, dependent on both structural and managerial aspects.

Published

2013-12-20

Issue

Section

Artigos Científicos