Barriers and facilitators to generate ideas

Abstract

The business world requires strategic practices for creating innovation. Hence, the incentives to generate ideas allows companies to create new products, new processes or new services. Thus, the central aim of the article is to present the factors that prevent the process of generating ideas happen in the organization, whereas ideas are inputs to innovation. The methodological approach of this research is characterized as exploratory and descriptive qualitative. Interviews were conducted in a small business that works daily with innovation. The main findings reveal that aspects of the organizational culture and leadership performance affect directly the generation of new ideas for the organization. We conclude that autonomy, training and promotion of techniques for generating ideas are able to stimulate the innovation management.