GESTÃO SUSTENTÁVEL NA PERSPECTIVA DA INOVAÇÃO E DA ECONOMIA CIRCULAR: O CASO NATIVE

Autores

  • Simone Sehnem Universidade do Oeste de Santa Catarina (UNOESC)
  • Susana C.F. Pereira FGV
  • Charbel José Chiappetta Jabbour Professora na University of Lincoln, Inglaterra
  • Lucia Rodrigues Godoi UNISUL

DOI:

https://doi.org/10.19177/reen.v13e3202077-112

Palavras-chave:

Sustentabilidade, Economia Circular, Inovações Sustentáveis, Teoria Institucional, Circularidade.

Resumo

Este estudo analisa as práticas de economia circular e inovações sustentáveis que foram adotadas pela Native - maior produtora de cana orgânica do Brasil. Foi feita uma análise documental e suportada por duas entrevistas em profundidade. Os resultados sugerem que: (i) a Native é referência na adoção de práticas de economia circular em nível de produção, processamento, industrialização e na adoção de energias limpas; (ii) as inovações sustentáveis corroboram com a perspectiva de transformar a cadeia de produção em uma cadeia orgânica e sustentável; (iii) o lançamento de selo verde próprio irá contribuir para legitimar a marca no ambiente institucional.

Biografia do Autor

Simone Sehnem, Universidade do Oeste de Santa Catarina (UNOESC)

Graduada em Agronegócios - UNOESC

Graduada em Administração - UNOESC

Mestre em Administração - UNOESC

Doutora em Administração - UNIVALI

Susana C.F. Pereira, FGV

Coordenadora do Fórum de Inovação e Economia Circular da FGV

Professora do POI - FGV

Charbel José Chiappetta Jabbour, Professora na University of Lincoln, Inglaterra

Professor Global

Atualmente está vinculado a University of Lincoln e UNIP/SP

Lucia Rodrigues Godoi, UNISUL

Aluna do Mestrado em Administração - UNISUL

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Publicado

2021-01-22

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Artigos Científicos