CRITÉRIOS PARA SELEÇÃO DE IDEIAS NO FRONT END DA INOVAÇÃO

Autores

  • Aline Valdati UFSC
  • João Artur de Souza
  • Gertrudes Aparecida Dandolini

DOI:

https://doi.org/10.19177/reen.v12e12019205-229

Palavras-chave:

Seleção de ideias, Front End da inovação, Gestão de Ideias, Critérios para seleção de Ideias.

Resumo

Critérios adequados para selecionar ideias aumentam as chances de organizações desenvolverem produtos potencialmente inovadores e competitivos. O objetivo deste artigo é identificar critérios para selecionar ideias no contexto da inovação. Para isso, foi conduzida uma revisão integrativa da literatura. O resultado identificou a divisão dos critérios em cinco aspectos. O aspecto Técnico e Tecnológico abarca a viabilidade técnica, infraestrutura e capital intelectual. O aspecto Econômico aborda o mercado, aceitação do cliente e finanças. O aspecto Estratégico envolve adequação estratégica. O aspecto Social considera a cultura e o contexto. Por fim, a Intuição é considerada na escolha de ideias nas fases iniciais da inovação.

Biografia do Autor

Aline Valdati, UFSC

Doutoranda e Mestre em Engenharia e Gestão do Conhecimento pela Universidade Federal de Santa Catarina (UFSC)
Endereço: UFSC, Campus Universitário Reitor João David Ferreira Lima, Trindade, CEP: 88040-900. Florianópolis, SC, Brasil.

Telefone: (48) 3721-2450
E-mail: alinevaldati@gmail.com

João Artur de Souza

Doutor em Engenharia de Produção pela UFSC

Professor do departamento de Engenharia do Conhecimento na UFSC
Endereço: UFSC, Campus Universitário Reitor João David Ferreira Lima, Trindade, CEP: 88040-900. Florianópolis, SC, Brasil.

Telefone: (48) 3721-2450
E-mail: jartur@ufsc.br

Gertrudes Aparecida Dandolini

Doutora em Engenharia de Produção pela Universidade Federal de Santa Catarina

Professora do departamento de Engenharia do Conhecimento na Universidade Federal de Santa Catarina (UFSC)
Endereço: UFSC, Campus Universitário Reitor João David Ferreira Lima, Trindade, CEP: 88040-900. Florianópolis, SC, Brasil.

Telefone: (48) 3721-2450
E-mail: gertrudes.dandolini@ufsc.br

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Publicado

2020-02-22

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Artigos Científicos