ENTREPRENEURIAL MARKETING OF STARTUPS

A CONSTRUCTIVIST BIBLIOGRAPHIC RESEARCH BASED ON PROKNOW-C

Autores

DOI:

https://doi.org/10.59306/reen.v16e2023e10027

Palavras-chave:

entrepreneurial marketing, Startups, ProKnow-C, bibliometrics, constructivism

Resumo

The research aimed to identify the main papers, authors, and journals on entrepreneurial marketing of startups, from a qualified bibliographic portfolio and their references. To this end, a bibliographic search was performed, using the ProKnow-C (Knowledge Development Process - Constructivist) method. As result, Audrey Gilmore; Gerald E. Hills; Ian Fillis; Morgan P. Miles and Sussie Morrish are the prominent authors. Journal of Research in Marketing and Entrepreneurship; Journal of Business Research; European Journal of Marketing and the International Small Business Journal are the most recognized and receptive on the subject. The papers of Morrish, Miles and Deacon (2010) and Morrish (2011) stood out.

Biografia do Autor

  • Ana Maria Simões Ribeiro, Universidade Federal de Santa Catarina
    Doutoranda em administração na Universidade Federal de Santa Catarina
  • Rogério Tadeu de Oliveira Lacerda, Universidade Federal de Santa Catarina
    Professor Doutor no departamento de administração da Universidade Federal de Santa Catarina

Referências

MORRISH, S. C.; MILES, M. P.; DEACON, J. H. Entrepreneurial marketing: Acknowledging the entrepreneur and customer-centric interrelationship. Journal of Strategic Marketing, 18, n. 4, p. 303-316, 2010. Paper.

MORRISH, S. C. Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship, 13, n. 2, p. 110-119, 2011. Paper.

Publicado

2024-03-02

Edição

Seção

Artigos Científicos