ANALYSIS OF THE TASK-TECHNOLOGY FIT MODEL APPLIED TO WHATSAPP AS A PREFERENCE OF YOUNG USERS OF MOBILE INSTANT MESSENGERS

Autores

  • Luis Hernan Contreras Pinochet Universidade Federal de São Paulo (UNIFESP)
  • Jéssica Priscilla dos Santos Badaró Universidade Federal de São Paulo (UNIFESP)
  • Evandro Luiz Lopes Universidade Federal de São Paulo (UNIFESP) e Universidade Nove de Julho (UNINOVE)
  • Eliane Herrero Universidade Nove de Julho (UNINOVE)
  • Durval Lucas dos Santos Júnior Universidade Federal de São Paulo (UNIFESP)

DOI:

https://doi.org/10.19177/reen.v14e22021217-245

Palavras-chave:

Mobile Instant Messengers, Task-Technology Fit Model, WhatsApp, Young Users.

Resumo

The purpose of this article is to analyze the technology-task adjustment model applied to WhatsApp as a preferred communication method by young Mobile Instant Messengers (MIM) users. Thus, we conducted a survey (n=567) and a multivariate data analysis through Structural Equation Modeling. Only one hypothesis of the model was rejected showing that hedonic needs do not influence needs perceived by users. Users do not realize pleasure as a need when it comes to MIMs with communication-oriented features and is not exclusively for fun. We also found that the behavioral profile of young users to perceive the importance of motivational needs, technological characteristics, perceived needs, satisfaction, and privacy, to generate the intention to continue using the mobile communication tool. 

Biografia do Autor

  • Luis Hernan Contreras Pinochet, Universidade Federal de São Paulo (UNIFESP)
    Professor do Departamento Acadêmico de Administração (DAA) da Universidade Federal de São Paulo (UNIFESP)
  • Jéssica Priscilla dos Santos Badaró, Universidade Federal de São Paulo (UNIFESP)
    Graduanda em Administração pela Universidade Federal de São Paulo (UNIFESP)
  • Evandro Luiz Lopes, Universidade Federal de São Paulo (UNIFESP) e Universidade Nove de Julho (UNINOVE)
    Professor do Departamento Acadêmico de Administração (DAA) da Universidade Federal de São Paulo (UNIFESP) e do Programa de Pós-graduação em Administração (PPGA) da Universidade Nove de Julho (UNINOVE)
  • Eliane Herrero, Universidade Nove de Julho (UNINOVE)
    Doutoranda no Programa de Pós-graduação em Administração (PPGA) da Universidade Nove de Julho (UNINOVE)
  • Durval Lucas dos Santos Júnior, Universidade Federal de São Paulo (UNIFESP)
    Professor do Departamento Acadêmico de Administração (DAA) da Universidade Federal de São Paulo (UNIFESP)

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Publicado

2021-11-08

Edição

v. 14 n. 2 (2021)

Seção

Artigos Científicos

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