POLITICAL ORIENTATIONS OF CONTEMPORARY RUSSIAN STUDENT YOUTH (BASED ON THE RESULTS OF A SOCIOLOGICAL SURVEY)

Resumo

Goal: The paper reports the results of a study aimed to determine the level of political participation of youth and the preferences of young people regarding political news sources. The authors also assess the dynamics of youth involvement in political agenda compared to 2018. Methods: The primary research method is a survey. The survey was conducted in the fall of 2022 by the Department of Public Relations and Applied Political Science at the Higher School of Journalism and Media Communications of Kazan Federal University (Russia). The study includes 404 respondents between the ages of 14 and 29. The results of the survey are compared with the results of a similar survey in 2018. Results: The survey shows a high percentage of young people's interest in political life "“ 75.1%. 30% of respondents assess their interest as regular. Increased interest among respondents in economic news is also observed. The most popular sources of information according to the results of the survey are video blogs and Telegram channels. Conclusion: The study indicates a natural increase in the level of youth engagement in the political agenda, given the recent developments in foreign policy and macroeconomic issues. Survey participants exhibit a need to seek answers to the political and economic agenda. The results of the survey suggest conclusions about the way effective political communication with this social group should be built.