COMPREENDENDO A RELAÇÃO ENTRE TQM HARD, SOFT E PERFORMANCE: UMA ABORDAGEM TEÓRICA

Autores

  • Rodrigo Marques de Almeida Guerra Universidade de Caxias do Sul (UCS)
  • Vilmar Antônio Gonçalves Tondolo Universidade de Caxias do Sul (UCS)

DOI:

https://doi.org/10.19177/reen.v8e32015244-275

Palavras-chave:

TQM hard e soft, Performance, Competitividade organizacional.

Resumo

Este artigo tem a finalidade de compreender a relação entre TQM hard e soft e a performance da firma. Para isso, buscou-se realizar uma revisão sistemática da literatura onde foram identificados 102 artigos, dos quais 52 publicações internacionais foram analisadas. O estudo permite destacar os seguintes achados: a implantação do TQM deve ser associada à estratégia organizacional visando ao alcance da performance da firma; os aspectos relacionais do TQM devem ser mistos, ou seja, tanto hard quanto soft; os aspectos hard e soft são antecedentes da implantação do TQM; a intangibilidade da dimensão soft dificulta a mensuração por indicadores; a competitividade organizacional pode ser obtida a partir da implantação do TQM, alinhada com elementos da estratégia competitiva difícil de ser imitada no curto prazo, a exemplo das Capacidades Dinâmicas.

Biografia do Autor

Rodrigo Marques de Almeida Guerra, Universidade de Caxias do Sul (UCS)

Doutorando em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul, PUCRS, Brasil, com Ampla Associação com a Universidade de Caxias do Sul, UCS, Brasil (2014-Atual). Mestre em Engenharia de Produção pela Universidade Federal da Paraíba (2005). Graduado em Administração pela Universidade Federal da Paraíba (2001). Atualmente, é Professor do Curso de Administração da Universidade de Caxias do Sul (UCS).

Vilmar Antônio Gonçalves Tondolo, Universidade de Caxias do Sul (UCS)

Possui graduação em Administração de Empresas pela Fundação Universidade Federal do Rio Grande (2001) Mestrado em Administração de Empresas pela Universidade do Vale do Rio dos Sinos (2004). Doutorado em administração pela Unisinos, com estágio doutoral realizado na University of Texas Pan American.Tem experiência na área de Administração, com ênfase estudos em estratégia. Consultor organizacional na área de estratégia, operações e suprimentos. Professor do Programa de Pós-Graduação em Administração da Universidade de Caxias do Sul (UCS).

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Publicado

2016-03-27

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Artigos Científicos