ELEMENTS OF COOPETITION STRATEGY

AN OVERVIEW OF MODELS BY DESCENDING HIERARCHICAL CLASSIFICATION

Autores

DOI:

https://doi.org/10.59306/reen.v15e2202260-90

Palavras-chave:

Coopetition, Coopetition variables, Descending Hierarchical Classification, Similarity Analysis, Iramuteq.

Resumo

The research examines 129 coopetition models through a qualitative-quantitative study performed using the IRAMUTEQ software to provide the dimensions and variables with more representativeness in the coopetition strategy literature. We used three techniques: Lexical analysis, Descending Hierarchical Classification, and Similarity Analysis. The results showed one macro dimension and two subdimensions divided into six classes. The elements hierarchy was the Creation of coopetitive value, Coopetitive orientation, Strategic adjustment, Coopetitive alliances as determinants, Perceived benefits, and Organizational profile. Similarity analysis results validated both the hybrid nature of coopetition and applications of the construct in market environments and related to cooperative knowledge sharing.

Biografia do Autor

  • Rodrigo Oliveira-Ribeiro, Programa de Pós-Graduação em Administração da Universidade Federal de Campina Grande (PPGA/UFCG)

    MsC in Management from the Federal University of Campina Grande, Brazil, and postgraduate in Public Policy Management from the Unique Faculty of Ipatinga, Brazil.  Also, he is a research member in the research group Coopetition Network Lab. Topics of his interest: Coopetition, Tourism, Social Management, competitiveness, interorganizational networks, strategic management and, entrepreneurship.

  • Adriana Fumi Chim-Miki, Universidade Federal de Campina Grande

    Ph.D. in Tourism, Economics, and Management from the University of Las Palmas de Gran Canaria, Spain. Currently, she is professor of business in the graduate and postgraduate Program at Faculty of Management and Accounting at Federal University of Campina Grande, Brazil. Also, she is the leader of the research group Coopetition Network Lab. Topics of her interest: coopetition, competitiveness, interorganizational networks, strategic management, entrepreneurship, tourism and social management.

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2023-04-05

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Artigos Científicos